Tiffany Smith
Content Marketing Strategist | Storyteller
Content Marketing Strategist | Storyteller
About me
I'm a storyteller.
I've spent more than fifteen years telling stories for brands, magazines, publishers, and universities. From B2B to B2C.
First in New York City (where I'm from), with stops in Boston and Kansas City, and now southern Virginia.
During that time, I've become an expert in not only leading collaborative content teams and turning good words into great words, but also taking simple ideas and amplifying them into big-picture content marketing strategies.I create content strategies, nurture campaigns, blogs, ebooks, guides, infographics, newsletters, videos, websites, product flows, micro-copy, UX writing, chatbot flows, style guides, magazines, articles, article series, surveys, quizzes, podcasts, press releases, social media campaigns, speeches, thought leadership, and so much more. All.The.Words.
But no matter how basic the blog post or how intricate the campaign, it all comes down to telling stories.
Along the way, I've learned some interesting things: Anne Hathaway likes to talk politics; how large language models are being used in healthcare; why prior authorization is the most convoluted process ever created; what it takes to be an entrepreneur (who also happens to be a woman) in Silicon Valley; parasitic flatworms are on the rise; there are more than 1,400 types of bats; child care costs more than college; and you can spend a vacation living in and caring for a lighthouse. And my father wanted me to be a lawyer...Media
Content I've created has been featured in the New York Times, Wall Street Journal, Money, CNBC, the Boston Globe, Fortune, Yahoo, Business Insider, NBC Nightly News, the TODAY Show, and numerous other media outlets, websites, and blogs.
“Storytelling is the most powerful way
to put ideas into the world today.”– Robert McKee
clips
Some of the stories I've told...
(select the titles to read)
William Woods University
- Rivers, Roads, and Memories
- Blazing Rescue
- An Artistic Culmination
- Alexander Hamilton: Dueling Perspectives
- Etiquette with President Barnett
- Eclipse at The Woods
- George Morris Schools William Woods Equestrians
- What Is Connections?
- William Woods Students Preserve Stinson Creek
- Exercise Science Goes High-Tech
Profiles:
- Meet Dustin Z. West '12, Theatre
- Meet Shellee Spring Perkins ’88, Business
- Meet Jill Molli ’93, Education
- Meet Dr. Carrie McCray, ASL, and Interpreting
- Meet Dr. Craig Bruce Smith, History
- Meet Joe Davis, Education
- Meet Micala Herigon '16, Graphic Design
- Meet Dr. Caroline Boyer Ferhat, Psychology
- Meet Dr. Timothy Hanrahan, Physical Education
- Meet Dr. Stephen Forsha, Business
- Meet Steve Middleton, Athletic Training
- Meet Cynthia Kramer, Political/Legal Studies
- Meet Courtney Ball, Business
Saddle and Bridle Magazine
Care.com
- How Much Does Child Care Cost? (with infographic)
- Care.com 2015 Babysitter Survey Results
- Best Places to Be a Nanny (with infographic)
- Why It's Great to Be a New York City Nanny
- 8 Reasons Nannies Quit
- The Twitter Accounts Nannies and Caregivers Should Follow
- 6 Things You Can Learn From Mary Poppins
- How to Avoid Babysitting Scams
- 6 Common Nanny Tax Mistakes
- How Much Should You Pay Your Sitter? (with infographic)
- 2015 Tax Changes
- How to Hire a Sitter for New Year's Eve
- Holiday Tipping Guide (with infographic)
- 11 Things to Bring on a Nanny Interview
- 10 Things Parents Can Learn From Nannies
- 52 Ways to Thank Your Nanny
- 7 Tips for Organizing Your Family Schedule
- 7 Great Apps for Nannies
- Want to hire an au pair? Ask yourself these 5 questions first
- 7 Resume Mistakes Nannies Make
- 5 Tricks for Staying Motivated in Your Care Job
The Boston Globe
Stuff Magazine
All You Magazine
TIME for Kids Magazine
Magazines
Some of the university publications I've overseen...
Videos
Some of the videos I've produced...
Staffing Challenges in Healthcare
How AKASA is working with a regional healthcare organization to improve workforce problems.
The Science of Addiction
The launch of the Missouri Center for Addiction Research and Engagement (MO-CARE) at the University of Missouri.
DataFest at Mizzou
Every spring the Department of Statistics at the University of Missouri's College of Arts and Science hosts DataFest at Mizzou, a weekend-long data competition.
Holiday Message from the College of Arts and Science
A holiday greeting from A&S and the dean.
Kansas City Scholarship Recipients
Mizzou students from Kansas City about what receiving alumni scholarships means to them.
Move-In Day 2017
An award-winning video celebrating an important milestone in college life: move-in day.
First Day of Classes 2018
Getting the William Woods University community excited about the first day of the new school year.
Contact
Want to talk about stories or how we can work together? Send me a message.