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Tiffany Smith

Content Marketing Strategist | Storyteller

  • About Me
  • Storytelling
  • Experience
  • Clips
  • Whitepapers
  • Magazines
  • Videos
  • Contact
  • Connect
  • About me

    I'm a storyteller.

    I've spent more than twenty years telling stories for brands, magazines, publishers, and universities. From B2B to B2C.

    First in New York City (where I'm from), with stops in Boston and Kansas City, and now Virginia.

    During that time, I've become an expert in not only leading collaborative teams, but also taking simple ideas and amplifying them into big-picture marketing campaigns.

     
    But no matter how intricate the strategy, it all comes down to telling stories.

    Along the way, I've learned some interesting things: Anne Hathaway likes to talk politics; how large language models are being used in healthcare; why prior authorization is the most convoluted process ever created; what it takes to be an entrepreneur (who also happens to be a woman) in Silicon Valley; parasitic flatworms are on the rise; there are more than 1,400 types of bats; child care costs more than college; and you can spend a vacation living in and caring for a lighthouse. And my father wanted me to be a lawyer...

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    Media

    Content I've created has been featured in the New York Times, Wall Street Journal, Money, CNBC, the Boston Globe, Fortune, Yahoo, Business Insider, NBC Nightly News, the TODAY Show, and numerous other media outlets, websites, and blogs.

  • “Storytelling is the most powerful way
    to put ideas into the world today.”

    – Robert McKee

  • experience

    Some of the places I've told stories.

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  • clips

    Some of the stories I've told...

     

    (select the titles to read)

    AKASA

    • 9 Things to Look for When Selecting an RCM Automation Provider
    • AKASA Success Story: Chasing Stanford (internal communication)
    • 10 Questions for Catherine Afarian, Vice President of Corporate Communications at AKASA
    • Auth Status Case Study

     

    CEO Magazine

    • The ABCs of XYZs: From Baby Boomers to Gen Z, How Companies Can Appeal to Different Generations

    William Woods University

    • Rivers, Roads, and Memories
    • Blazing Rescue
    • An Artistic Culmination
    • Alexander Hamilton: Dueling Perspectives
    • Etiquette with President Barnett
    • Eclipse at The Woods
    • George Morris Schools William Woods Equestrians
    • What Is Connections?
    • William Woods Students Preserve Stinson Creek
    • Exercise Science Goes High-Tech

      Profiles:
       
    • Meet Dustin Z. West '12, Theatre
    • Meet Shellee Spring Perkins ’88, Business
    • Meet Jill Molli ’93, Education
    • Meet Dr. Carrie McCray, ASL, and Interpreting
    • Meet Dr. Craig Bruce Smith, History
    • Meet Joe Davis, Education
    • Meet Micala Herigon '16, Graphic Design
    • Meet Dr. Caroline Boyer Ferhat, Psychology
    • Meet Dr. Timothy Hanrahan, Physical Education
    • Meet Dr. Stephen Forsha, Business
    • Meet Steve Middleton, Athletic Training
    • Meet Cynthia Kramer, Political/Legal Studies
    • Meet Courtney Ball, Business

    Saddle and Bridle Magazine

    • George Morris Instructs at William Woods

    Bentley University

    • Racing Blind
    • The New Job Trend: Hybrid Jobs
    • How Data Analytics Impacts Marketing Decisions
    • Tips On Crafting Your MBA Personal Statement

    Care.com

    • How Much Does Child Care Cost? (with infographic)
    • Care.com 2015 Babysitter Survey Results
    • Best Places to Be a Nanny (with infographic)
    • Why It's Great to Be a New York City Nanny
    • 8 Reasons Nannies Quit
    • The Twitter Accounts Nannies and Caregivers Should Follow
    • 6 Things You Can Learn From Mary Poppins
    • How to Avoid Babysitting Scams
    • 6 Common Nanny Tax Mistakes
    • How Much Should You Pay Your Sitter? (with infographic)
    • 2015 Tax Changes
    • How to Hire a Sitter for New Year's Eve
    • Holiday Tipping Guide (with infographic)
    • 11 Things to Bring on a Nanny Interview
    • 10 Things Parents Can Learn From Nannies
    • 52 Ways to Thank Your Nanny
    • 7 Tips for Organizing Your Family Schedule
    • 7 Great Apps for Nannies
    • Want to hire an au pair? Ask yourself these 5 questions first
    • 7 Resume Mistakes Nannies Make
    • 5 Tricks for Staying Motivated in Your Care Job

    The Boston Globe

    • Creative Spirits in Art Class

    Newton Living Magazine

    • Over the River, Through the Woods (Profile of State Rep Kay Khan)
    • Discover Auburndale
    • Artistic Migration
    • This Old House
    • Run Newton Run
    • Influential Women (Profile of Janice Bourque)
    • Influential Women (Profile of Linda Whitlock)
    • Across Generations

    Stuff Magazine

    • Jean Pool

    All You Magazine

    • I Went Back to School
    • Survive the Airport this Holiday
    • Explore the Magic of the Stars
    • Create Memorable Holiday Cards
    • Go Camping This Summer
    • Handle Holiday Returns with Ease
    • Make Big Bucks at Your Next Yard Sale
    • Organize Your Recipes
    • Prepare for Tax Time
    • Father's Day Gift Guide
    • Plan a ‘Wow’ Vacation

    TIME for Kids Magazine

    • Tree Houses for Everyone
    • The Foster Parent Squad
  • whitepapers and ebooks

    Some of the premium content I've created...

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  • Magazines

    Some of the university publications I've overseen...

  • Videos

    Some of the videos I've produced...

    Generative AI and Medical Coding

    Why GenAI is the future of the coding industry.

    Staffing Challenges in Healthcare

    How AKASA is working with a regional healthcare organization to improve workforce problems.

    The Science of Addiction

    The launch of the Missouri Center for Addiction Research and Engagement (MO-CARE) at the University of Missouri.

    DataFest at Mizzou

    Every spring the Department of Statistics at the University of Missouri's College of Arts and Science hosts DataFest at Mizzou, a weekend-long data competition.

    Holiday Message from the College of Arts and Science

    A holiday greeting from A&S and the dean.

    Kansas City Scholarship Recipients

    Mizzou students from Kansas City about what receiving alumni scholarships means to them.

    Move-In Day 2017

    An award-winning video celebrating an important milestone in college life: move-in day.

    First Day of Classes 2018

    Getting the William Woods University community excited about the first day of the new school year.

  • Contact

    Want to talk about stories or how we can work together? Send me a message.

  • Connect With ME

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